packaging + branding design
oops! bandages
overview:
The task was to create a new brand for a product to compete with other brands of the same category on the shelf. A new bandage brand called "oops!" is created. "oops!" is targeted to children and, most importantly, parents who will buy the product for their children.

solution:
The universal selling point is that the packaging acts as a dispenser which provides quick access to the product, making it easier and faster to deal with boo-boos. Moreover, since the packaging is part of the product itself, it is more eco-friendly compared to other brands because these bandages are not individually packaged. 

Bright, fun colours with simple patterns that resemble germ-like shapes are used to grab attention from its' competitors. The brand name is "oops!" with a curve over the double "o's" to recreate the accented sound kids make when they get a boo-boo. 

A motivational message is revealed after each bandage is dispensed, reassuring children for their touch experience with each boo-boo that they encounter. 

The structure and die-line was inspired by Avery reinforcements. I liked the convenience of having the product dispense out as the tape was pulled so I decided to apply the concept to this product.
project type/
>branding 
>packaging 
>product design 
>logo design
>marketing research


improved skills/
>formulating design brief 
>bilingual packaging
>store check research 
>competitive swot analysis
>layout + compositional design
>sku continuity

tools used/
>illustrator 
>photoshop 
>indesign 
>paper folding
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